I've started this post so many times. Each time, it seemed more and more ridiculous. This day is finally here. I feel speechless, yet amazing, exhausted and just fired up! I feel like I. cannot. believe. this. is. actually. happening. Wait, I feel like dancing.  ? IS that my little butterfly that was tattooed on me over 10 years ago? How did this little dream of mine come alive? I feel like I've changed, like my business has finally come into it's place in the world. 

This feels like a breath of fresh air. Like this person I am on the inside finally has a space to play that truly reflects her. It's so incredibly scary putting myself out here for the world to have a glimpse into my heart and to who I truly am. But it also feels absolutely amazing. 

Looky there - at all that pretty. The heart of Cassandra Dattoli Events. The unbelievable amount of support that I've received from family, friends, followers, strangers and my incredible clients has been overwhelming. It makes me incredibly excited for my future and the future of my little business.

Through this incredible journey, I've learned the importance of letting go of perfection and allowing the true me to shine through. My clients deserve that. They are so much more than just a plain white background. They are so much more than a thrown together logo.

I owe so much to so many people - first to my incredibly loving and supportive husband. JD you have shown me so much love and support these last months in every way a husband should. Every time I was near burn out or breakdown you were there. You brought me water, food, the camera, snacks, books, and rubbed my shoulders as I typed so I wouldn't have to leave my desk. You continue to tell me I'm beautiful even though I know you hate the blond hair I've recently changed to and the dark circles from my insomnia and the fact that I can't remember the last time I shaved my legs. You supported this rebrand not only with your time, help and patience but also financially even though you really don't understand the need or the why behind it. To you my old logo and website and business cards worked just fine. Yet, you supported this anyways. I really don't know how I got so dam lucky that you picked me, but I'm sure glad nearly 10 years ago you stopped to ask me if we had any classes together. It was not only the best day of my life - but it drastically altered it. This happy heart of mine is happy because you give me a safe home to live in and loving arms I can always count on. This happy place is simply because of you; I love you with every part of my heart.

To the spectacular and amazingly patient Becky over at RP Design; girlfriend this is it - you survived this crazy Greek and you rocked it for me. Not only did you listen to my thoughts and ideas but you turned them into amazing graphics that are a true reflection of my core. You have given me a new confidence in my brand - and my business. I will forever be grateful to you. 

To the ladies behind the cameras of Doubleshot Artistry, thank you from the bottom of my heart for my new lovely photos and the insanely crazy funny yet beautiful you have worked so tirelessly on the last week. I cannot thank you enough for coming into my home and capturing all this for me. I can't wait to work with you girls again!!



Have you ever just had a happy cry? I totally just did! As Walt Disney says: to all who come to this happy place: Welcome!

Welcome to the new Cassandra Dattoli Events!!


Photography by the lovely ladies of Doubleshot Artistry



September Goals

September Quote. September. Helen Hunt Jackson. Dahlia. Pretty. Pink flower. Pretty flower.

Where does the time go? I wonder if everyone starts their first monthly post this exact same way? Well instead of telling you how this year is evaporating, I'm just going to get right down to brass tax as they say and tell you that September is one of my favorite months - almost as favorite as October and May!

I truly believe in accountability. I believe that sharing here is the best way to hold myself accountable for my plans. Writing it just for myself? Well If I decide to take a breather; only I will know what I didn't accomplish - So my hope for these monthly goal posts is to have you - my lovely readers - keep me accountable - so here goes!

Healthy Living. It seems I've gotten a bit off track with my health goals lately and I want to get back into routine workouts and eating healthy so  I can be my best self for JD, my family and my wonderful clients.

Organization. I want to focus and make a real effort into cataloging my inventory and organizing all my shop items, and all the business 'stuff" that I have. My tornado-like-tendencies cause the studio and extra bedrooms to turn into "Danger Zones." So this month I'd like to get all that picked up and organized so I can find everything without spending hours looking for it.

Studio Help. I need to spend some time doing some training with those that help me with my events. I want them to be a true reflection of my brand and be able to work without supervision. I want them to "have the vision" with me and for my clients to trust them, so we can function as a better team together.

Love. I want to spend more time loving on my husband this month. I want to spend more face time with friends and family. I want to see my dad more.

Brand & Launch Details. Yes this!!

CDE Friendors.  I want to reach out to the amazing vendors here in Central IL and get acquainted with the talent in this area.

Shoot Details. This - in all it's sparkly, pinkness.

Bridal Expo. Do some major research on this and maybe even get signed up for my first Bridal Show. Woot! Woot!

October SS. There is a top secret-service plan that involves a certain State Trooper unfolding and I hope to share it with all of you very soon, but this is here to keep me accountable!

September is really going to be spectacular. Let's call it Spectacular September; yeah  I kinda like that. I have so much goodness to share - I'm nearly ready to explode with excitement, confetti and just lots and lots of joy.

I'd love to hear your goals! Share below in the comments and let's all keep each other accountable and make it happen!

xoxo - Cass

Amazing photo above by the talented Georgianna Lane & design by yours truly.




WTH: It's almost June.

Wait hold up; It's nearly June. Half the year - down the hatch. I had dreams, goals and big plans and lots of ideas for 2014. What. the. hell. happened? 2014 - where did you go? Did I fall into a cave? A small hole never to be seen again? It certainly wasn't a cave of wanders like Aladdin. (p.s. where can I find one of those caves??) Look at my desk? I can NOT remember the last time it looked like this - ok wait - maybe the day we moved. But this. mess. is craziness!!I have been so wrapped up in our new house and making every square inch picture perfect - that I've lost track of my dreams and goals for my business. Its surviving; but it's not thriving. I have got to get back on track. I have been so busy being "busy" that I've left a lot of back end and important things that drive traffic and let it go by the wayside. Well friends - it ends today. This post - is mostly for myself - because to be accountable - I have to put it on here - I'm starting fresh - I'm starting over. I'm writing my goals down and I'm checking my list, and checking it twice. Sure I have tons of excuses, moving, organizing, OCD syndrome, life changes, watering the new sod (which by the way should be illegal and considered slave labor!) - all are viable excuses for my absence. But really - I think I've been procrastinating the hard work - the real work. I've let fear come into my heart and I settled for the right now. I opened my devotions and prayer journal for the first time in over a month. God's love flooded me and He reminded me of all the things I have planned that doesn't include a high-rise corner office for the next 30 years. My heart has other plans and dammit my heads gonna start listening and making those plans.

2014 - get back - I'm grabbing you and taking you down. I bought Whitney English's year designer and have barely opened it. It's currently sitting beautifully on my desk and I'm diving head first, right this second. Is anyone else looking back on the year and thinking this same thing? We can all use some encouragement and I'd love to encourage you on your journey! Leave a comment below or send me some sugar at