How do I start this? How about I just have a happy dance! Because that is exactly how I feel right this second! Like dancing! Friday I shared with you the new brand. Now let's take a little walk down memory lane, shall we?
I told Becky to throw confetti, glitter, Kate Spade, pink, golds, blacks and whites, bold stripes and lots of happy with lets face it, a dose of hoodrat' into a blender and make me a Cassandra milkshake. Annnnd... this... this is what I got!!
I'm getting choked up, looking at the transformation - at all the changes - at my heart and core poured all over those pink, gold and black pages. Becky, thank you. Thank you for your talent, for you heart, for listening to me. For responding to the hundreds of emails at all hours of the night, for being patient with my technological ignorance, for forgiving my OCD and working with me anyways. Thank you for being so dam awesome. The next time we are on the East coast - I'm totally buying you a beer.
Don't get me wrong, having my plain old site worked just fine and got the job done. But it just wasn't reflecting the true me. It wasn't giving you a true glimpse into my world and into my heart. My clients need to know who they are working with, they need to know what they are getting themselves into, because we spend an impressive and incredible amount of time together.
Oh goodness - having a logo that is truly mine makes me feel so dam good inside. If I told you how many butterflies I looked through, how many times I asked Becky to change her, or recolor her, you'd think I was totally insane, no wait; you'd think Becky was insane for continuing to work with me.
This is so incredible. I feel like something inside me has woken up. I feel so inspired and so ready to move this business and grow. I've been afraid of growth for so long. But growth doesn't have to be scary as long as I stay true to my core and follow my heart. I prayed and prayed for this day - for the courage and strength to take this leap. I prayed for God to show me the way and give me signs I was doing the right thing, and he did; at every step. The investment into a rebrand is literally jaw dropping - I didn't take this road lightly; in fact it's been almost a year in the making - but it's been so so worth it. Soooo let's celebrate!
I'm having giveaways starting today to win some pretty awesome items from Pearls & Pastries, Woodenhive Vintage Silverware, my new little Shop, Instax, Pease's Candy & Nuts, Starbucks, Target, Project Life, Michaels and Meandmybigideas just to name a few; to celebrate this rebrand and to welcome you all to this happy little place of mine.
Thank you from the bottom of my heart for reading this, for visiting this pink and gold space - and you know what? If you leave a comment below you'll be entered into the grand prize drawing for Friday, Sept 26 for the Fuji Instax, Project Life & Filofax giveaway!! Good luck!
(there are no limit to entries, each comment counts as an entry. Winner for the grand prize giveaway will be picked at random from the comments on my blog, Facebook comments, Twitter retweets and Instagram reposts.)
Photos above by the handsome JD Datoli. B/c he says he deserves credit